LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...
The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...
Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building ...
Once I tore open the plastic packaging, I found a stick with the lollipop on one end and a bulbous portion on the bottom with ...
The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...
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