Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems. Google is rolling out a new Data Manager API that lets you plug first-party ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Google is releasing the Google Ads API Developer Assistant v1.0, a new Gemini CLI extension that lets developers interact with the Ads API using natural language — turning plain-English prompts into ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price floors for Google demand versus other programmatic buyers. What ...

OpenAI (OPENAI) appears to be making progress with its push to show advertising inside its near-ubiquitous ChatGPT chatbot, ...

With more realistic images than before, GPT Image 1.5 fares reasonably well against Google's Nano Banana Pro in my testing.

This weekly recap brings those stories together in one place. No overload, no noise. Read on to see what shaped the threat ...

Meta released details about its Generative Ads Model (GEM), a foundation model designed to improve ads recommendation across ...

At the core of every AI coding agent is a technology called a large language model (LLM), which is a type of neural network ...