The spread of generative AI has become background radiation, pitting players against studios and leaving its role uncertain.

Gen-AI showed up in the year’s biggest releases including game of the year.

As reported by Automaton, a survey conducted by the Computer Entertainment Supplier’s Association (CESA) during June and July found that 51% of Japanese game companies are using AI in some capacity.

Fully 87% of game developers are already using AI agents. That's according to a new survey from Google Cloud and The Harris Poll of 615 game developers in the United States, South Korea, Norway, ...

The video game industry is hellbent on harnessing the power of generative AI to boost productivity and dream up virtual worlds — while also cutting costs, of course. According to a recent Google Cloud ...

Sandfall Interactive, the developer behind the award-winning Clair Obscur: Expedition 33, comments on the ongoing generative ...

Level-5's CEO is not ashamed to discuss the truth behind AI use in game development these days. And it's more than gamers ...

Despite winning Game of the Year at The Game Awards 2025, this indie title has been disqualified from receiving any awards at another event due to AI.

Arc Raiders' use of AI tools continues to create divides in gaming. The CEO of its developer's parent company, Nexon, recently claimed that generative artificial intelligence tools are everywhere in ...

Sarah has been an editor and contributor for Game Rant since 2015. After meeting her first Chocobo, she never looked back. Sarah majored in game design in college and utilizes that knowledge to ...

Sega has decided that now's the time to join the myriad other companies in the games industry adopting artificial intelligence to streamline their development processes. In response to a question ...

And we’re just getting started on the annoyance. Now, I’ll lay my cards on the table. I’m not a big generative AI fan. And ...