Digital marketers hear this advice so often that it feels like an undisputed fact. Unfortunately, a specific format – a “dedicated” standalone landing page – isn’t all that’s needed to guarantee a ...

Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. Landing pages can help you appeal to your audience, so ...

Every visit to your online store represents a golden opportunity. And while attracting visitors is essential, the true magic happens when those visitors transform into loyal customers. This is where ...

Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce. The report was based on analysis of 74.5 ...

If your landing pages are strictly made up of text, photos and graphics, it may be time to rethink things. When used correctly, videos can dramatically increase landing page conversion rates. Indeed, ...

Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce. The report was based on an analysis of data ...

Opinions expressed by Entrepreneur contributors are their own. A massive pay-per-click and SEO budget can deliver high-quality traffic to your website, but if you are sending that traffic to poorly ...

There is little more satisfying as a digital marketer when it comes to website optimization and marketing than making tweaks to landing pages that directly impact conversions. While it can be almost ...

There are a few things every web designer should know before they make the first slice in Photoshop. Patricia Hursh, from Search Engine Land, offers the eight essentials for BtoB landing pages. I'll ...

As CEO of a web design and digital marketing agency, I have come across some seemingly good landing pages that don’t perform as expected on the conversion front, and the reasons are varied. According ...