The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what ...

Ranchers are battling over laws that critics say do nothing but prop up an enforcement agency that takes its job way too ...

Brand mascots have had quite the journey. From the Michelin Man's debut in 1898 through the golden age of TV advertising, ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

Below, we continue with our top branding trends for 2026 based on their social impact, industry relevance and engagement ...

What's in a brand? A lot, as it turns out, and the importance of branding is only growing in the healthcare space, particularly in an era defined by consumerism and choice. It's a new world for many ...

The U expands branding and licensing revenue, protects trademarks and boosts retail sales with Unrivaled Teamwear partnership ...

A brand distinguishes a company's products from those of a competitor by using a recognizable name, symbol, color and design to mark the distinction. Branding is a powerful tool that shapes reputation ...

Are you interested in body branding? You’re not alone. Many people are intentionally burning their skin to create artistic scars. But while you might consider these burns an alternative to tattoos, ...